IMAX - (EYEMAX - Maximum view for eye)

The opening of the IMAX Theatre at Hyderabad marks a new epoch in the evolution of Indian cinema. Having revolutionised the movie viewing experience world wide, this technology is all set to make a paradigm shift in the Indian Cinema as well. The fact that our capital city has the first IMAX Theatre in the entire South India, ipso facto makes this event more significant to us. Prasad's IMAX theatre that was flagged off to the Hyderabad public on 25th of July has the following distinctions

South India's First IMAX theatre India's 3rd IMAX theatre World's largest 3-D IMAX screen

This Prasad's IMAX multiplex is located on the banks of Hussain Sagar Lake, in the heart of Hyderabad. This IMAX multiplex is a part of Buddha Purnima project area, which is an initiative of AP Tourism Department. With this, Prasad joins the big league of 225 IMAX theatres that are spread across 30 countries.